The basics
You set a price per lead on each campaign. Every time we deliver a lead through that campaign, we charge that amount to your payment method.
That's it. No monthly subscription. No platform fee. No retainer. You only pay when a lead is delivered.
When charges happen
A charge happens at the moment the lead is delivered to your account. The sequence is:
A homeowner submits a form
We validate the lead
We match it to your campaign
We charge your payment method for the price set on that campaign
We deliver the lead to your dashboard, email, SMS, and any integrations
If for any reason the card charge fails (declined, expired, insufficient funds), the lead is not delivered and your campaign will pause automatically.
Two billing models
You can use LeadSource in two ways:
Per-lead billing (default)
Each lead is charged to your payment method individually as it's delivered. This is what most contractors start with.
Pros:
- Simple. Pay as you go.
- No money tied up in a balance.
Cons:
- Many small transactions hit your card statement
- A momentary payment issue (expired card, bank flag) can pause your campaigns
Prefunding
You add a balance to your LeadSource account ahead of time, usually via ACH bank transfer. Lead charges come out of that balance instead of being charged to your card on each delivery.
Pros:
- Smoother cash flow. One big charge instead of many small ones.
- More resilient. A bank fraud flag on a one-time card charge doesn't pause your campaigns.
- Sometimes easier for accounting.
Cons:
- Money sits in your LeadSource balance until used
See the Prefunding your account article for how to set this up.
Where to see your charges
Go to Transactions in your dashboard. You'll see every charge with:
Date and time
Lead ID and homeowner name
Campaign that delivered the lead
Amount charged
Payment method used
Click any transaction to see the linked lead.
What happens if a charge fails
If your card is declined:
The lead that triggered the charge is not delivered to you
Your active campaigns pause automatically
You'll get an email and a banner in your dashboard
To get back live, add or fix your payment method, then unpause your campaigns.
If you prefund and your balance runs out, your campaigns pause until you top up.
Refunds and credits
We don't issue cash refunds, but we do issue credits when a dispute is approved. Credits sit in your LeadSource account balance and are automatically applied against your next charges.
To request a credit, see Disputing a lead.
Taxes
Lead generation services are not subject to sales tax in most states, but tax treatment varies by jurisdiction. Check with your accountant. We don't currently add sales tax to invoices.