How pricing works
Every campaign has a price per lead. That's the amount we charge your payment method each time we deliver a qualified lead through that campaign.
Pricing is not auction-based. You don't bid against other contractors in real time. Instead, your price determines:
Whether you receive a given lead at all. Higher prices win priority when multiple contractors are eligible.
What you'll pay if you do receive it. Whatever you set is what you pay. No surprises.
Our recommended price
When you set up a campaign, we show a recommended price for your trade and market. That recommendation is based on:
Average ad cost to generate a lead in your market
Job ticket sizes in your trade
What other contractors in similar markets are paying
The recommendation is a starting point. It's not the only price that works.
[SCREENSHOT: Price per lead field with recommendation shown]
When to pay more than the recommendation
Pay more when:
You're new on the platform and want to see lead volume fast
Your close rate is high and you can afford the higher cost per lead
Your market is competitive and the recommendation isn't winning you enough volume
You have crew capacity sitting idle
A higher price means more leads delivered to you and fewer routed to other contractors.
When to pay less than the recommendation
Pay less when:
You're testing the platform and want to keep risk low
Your close rate is still improving and you need cheaper leads to stay profitable
You'd rather have fewer, higher-quality conversations than max volume
A lower price means you receive fewer leads but at a lower cost.
How to think about lead price vs job value
A simple way to gut-check your pricing:
Average job value × Your close rate = What a lead is worth to you
Example for HVAC replacement:
- Average job value: $8,000
- Your close rate on LeadSource leads: 15%
- A lead is worth: $1,200 to you
If you're paying $80 per lead and a lead is worth $1,200, you're at a 15:1 ROI. Plenty of room to raise the price if it gets you more volume.
If you're paying $80 per lead and only closing at 5% on a $3,000 average ticket, a lead is worth $150 to you and you're at 1.9:1. Time to either improve close rate or lower your price.
Changing your price
You can change your price per lead any time from the campaign settings. Changes take effect immediately for new leads. Leads already delivered are not affected.
To change it:
Go to Campaigns and click the campaign you want to edit
Click Edit
Update the price per lead field
Save
[SCREENSHOT: Edit campaign screen with price field highlighted]
A word on too-low pricing
It's tempting to set your price as low as possible to test the waters. But if your price is well below what other contractors in your market are paying, you may receive very few leads or none at all.
If you've been live for a week and seen no leads, your price is probably the reason. Bump it up to the recommendation or above and you'll start seeing volume.
What's next
With your campaign built and your price set, you're ready to launch.