What the numbers mean
The stats page gives you a live read on your lead activity. Here's what each metric tracks:
[Total Leads] — the number of leads delivered to you in the selected time period.
[Leads by Status] — how your leads break down across the lifecycle: Open, Contacted, Booked, Quoted, Won, and Lost. This is the fastest way to see how many leads still need a first call versus how many you've already worked.
[Spend / Cost] — what you've paid for leads in the selected period.
[Cost Per Lead] — your average price per lead. Useful for comparing periods or markets.
[Won / Close Rate] — how many leads turned into jobs. This is the number that tells you whether the leads are paying off.
If a number looks off, check your date range and filters first. Most surprises come from looking at the wrong window.
How to filter
The filters let you narrow the view down to exactly what you want to see instead of looking at everything at once.
Date range — set the time window you're looking at. Use this to compare this month against last month, or zoom in on a single week.
[Trade] — if you buy leads across more than one trade, filter to see one at a time.
[Market / City] — narrow to a specific market to see how one area is performing on its own.
[Status] — filter to a single status to pull up, for example, every Open lead that still needs a call.
You can stack filters. Set a date range, pick a trade, pick a market, and the page shows you just that slice.
Reading the page like an operator
A few things worth checking regularly:
Open leads. If leads are sitting in Open, they aren't being worked. Speed to the first call is the single biggest factor in closing a lead, so this is the first thing to watch.
Close rate by market. If one market is closing well and another isn't, that tells you where to focus, or where something needs a closer look.
Cost per lead against your job value. As long as what you pay per lead stays well below what a job is worth to you, the math is working.
Need help?
If a number isn't adding up or something on the page isn't clear, reach out and we'll walk through it with you.